KEYMUSIC IS THANKS TO BECOSOFT AN OILED SELLING MACHINE
ICT. ANYWHERE. ANYTIME
Even international top companies envy us for this software.
Keymusic is the largest retailer of musical instruments and supplies in the Benelux. With some 140 employees, 13 stores and a busy webshop, Keymusic has grown into a well-oiled sales machine. Something that, according to CEO Francky Dedeyne, is largely due to the software package from Becosoft, on which the cash register system, the order processing and online check-out, the stock management and the CRM-program of Keymusic run.
This is – how Francky Says – even thanks to this software that Keymusic is the market leader today. ”It enables us to reduce our costs, optimize our cash flow and improve our customer service.”
OVERVIEW AND CONTROL
Francky: “If you consciously work according to an omni-channel approach – Keymusic wants to be the webshop for musicians, but at the same time also the specialty store in the area – it is not always easy for managers to keep an overview. Becosoft allows me to follow every transaction in the sales process. At any time, wherever I am. Every quotation, order, product review or price adjustment is registered, analyzed and reported in real time.”
“Thanks to the quick balance sheets and reports, I can perfectly match the stock, pricing and staffing levels to the sales figures and redistribute them if necessary. This way we keep our overhead costs and thus our profit margin perfectly under control. At group level, for each individual store and for online sales. “
A CUSTOMER WHO IS SERVED MORE QUICKLYIS ALSO A CUSTOMER THAT BRINGS US MORE.BECAUSE FASTER DELIVERY IS PAID FASTER.
A TURBO FOR THE SELLING MACHINE
Francky: “Becosoft’s software system was literally created by entrepreneurs for entrepreneurs. For example, the system contains direct links to search engines with which we can monitor the prices of our competitors. This is essential if you, like Keymusic, advertise a lowest price guarantee.”
The program also generates automatic alerts and impulses that give our sales machine extra turbo power. An automatic notification when we can offer a customer a price reduction. Direct text messaging to the customer when his order is ready for him. Automatic follow-up of quotations, buying behavior and customer reviews. All of these functions that bring us closer to the customer. And a customer who is served faster and more efficiently, is also a customer that brings us more. Because faster delivery is paid faster, which is very healthy for our cash flow! ”
“A hyper-efficient sales and CRM follow-up, a considerable saving costs on staff and a lot less operational costs thanks to the automatic stock optimization … As a manager I think it all sounds pretty nice, but I really get excited about the numbers. In our case, these are obvious: the efficiency gains we make with our Becosoft package account is good for 200,000 profit per year. A multiple of what the software costs us. “
THE DIFFERENCE? A MORE THAN HEALTHY CASH FLOW AND 200,000 EUR EXTRA PROFIT PER YEAR.
ACCESSIBLE TOTAL PACKAGE
Francky: “Although the Becosoft package excels towards the user in its simplicity, I have rarely seen a package that meets my manager’s needs in a complete and efficient way. On average, a new storemanager at Keymusic has mastered the programs on his first day. Even though international top companies such as Roland and Yamaha have already honestly announced that they envy us for our software. They do not know how to realize the same return with their expensive paid ERP packages.”
